What is WalkMe primarily used for?

WalkMe is primarily used as a digital adoption platform. This means that its main purpose is to help organizations improve user engagement with their digital products and ensure that users can navigate and utilize software applications effectively. By providing guidance, walkthroughs, tooltips, and other interactive elements, WalkMe facilitates a smoother onboarding process and enhances user experiences.

A digital adoption platform like WalkMe is designed to assist users in understanding the features and functionalities of software, thus reducing the learning curve and increasing overall efficiency. This capability is crucial for businesses aiming to maximize the return on investment in technology and to encourage users to fully leverage the software tools provided to them.

The other options, while relevant to various aspects of business operations, do not align with WalkMe's core purpose. Digital advertisement platforms focus on promoting products or services; customer relationship management tools are centered around managing customer interactions and relationships; and project management software deals with the planning and execution of projects. None of these options reflect WalkMe's primary function of enhancing digital adoption.